Preference analysis of palm farmers in buying certified oil palm seeds in Batu Bara District

  • Myrna Pratiwi Nasution Faculty of Agro Technology, Universitas Prima Indonesia
  • Putri Sina Br Tarigan Faculty of Agro Technology, Universitas Prima Indonesia
Keywords: Conjoint Analysis, Certified Oil Palm Seeds, Farmer's Preference

Abstract

There are several factors that cause farmers to be less aware of the importance of the quality and productivity of oil palm plants, including lack of information and publications, lack of socialization on the use of quality seeds and limited farmer capital. From the producer side, in Indonesia there are several companies that produce certified oil palm seeds at various prices. This company offers seed prices starting from sprouts, 3 month old seeds and seeds more than 9 months old. The large number of certified seedlings offered has made the position of competition between brands to be tighter, which has prompted producers to continue to make good business strategies so that their products in the market can be accepted by consumers, especially palm oil entrepreneurs. The purpose of this study was to analyze the combination of certified seed products, product combination attributes, and farmers' preferences for the use of certified oil palm seeds. The data obtained during the study were processed using conjoint analysis. Research data were taken from 100 farmer respondents. The results of the research on the preferences of certified seed farmers that are very popular are certified seeds with attributes of type Dumpy from PPKS, 3 months old seeds, price range around Rp. 15.000, getting promotion from seed producers by 25%, very easy access to certified seeds, and it can be planted on surging land types. Farmer's Preference in buying oil palm seeds choose seed price as the most preferred attribute when purchasing certified seeds in Batu Bara District.

Downloads

Download data is not yet available.

References

Aiman, A., Handaka, A dan Lili, W. 2017. Analisis Preferensi Konsumen Dalam Pengambilan Keputusan Membeli Produk Olahan Perikanan Di Kota Tasikmalaya (Studi Kasus Di Pasar Tradisional Cikurubuk, Kec. Mangkubumi). Jurnal Perinakan dan Kelautan Vol.8 No 1.

Anggreany, S., Muljono, P., & Sadono, D. (2016). Partisipasi Petani dalam Replanting Kelapa Sawit di Provinsi Jambi. Jurnal Penyuluhan, 12(1).

Ariyanti, M., Natalia, G dan Suherman, C. 2017. Respons Pertumbuhan Bibit Kelapa Sawit (Elaeis guineensis Jacq.) terhadap Pemberian Pupuk Organik Asal Pelepah Kelapa Sawit dan Pupuk Majemuk NPK. Jurnal Agrikultura 2017, 28 (2): 64-67.

Bappeda Kabupaten Batu Bara. 2013. Batu Bara dalam Angka. https://bappeda.kabupatenbatubara.id/. (diakses pada tanggal 5 Januari 2020).

Emiria, F., & Purwandari, H. (2015). Pengembangan Pertanian Organik di Kelompok Tani Madya, Desa Kebonagung, Kabupaten Bantul, Daerah Istimewa Yogyakarta. Jurnal Penyuluhan, 10(2).

Gudono. (2015). Analisis Data Multivariat, Yogyakarta : BPFE.

Kariyasa, I Ketut. 2015. Analisis Kelayakan Finansial Penggunaan Bibit Bersertifikat Kelapa Sawit di Provinsi Kalimantan Barat. Jurnal Agro Ekonomi 3 (2): 141-159.

Naibaho, Toha Totor. 2019. Analisis Perbedaan Tingkat Pendapatan Terhadap Preferensi Konsumen Kopi Lokal Sumatera di Kota Medan. Jurnal Penelitian Pendidikan Sosial Humaniora Vol. 4. No. 1 Mei 2019. Balai Besar Pelatihan Pertanian (BBPP) Binuang – Kementerian Pertanian.

Kotler, Philip dan AB Susanto. 2005. Manajemen Pemasaran di Indonesia :Analisis, Perencanaan, Implementasi dan Pengendalian, Edisi 6, Jilid 1, Salemba Empat, Jakarta.

Malhotra, John R Hauser dan Vithala R Rao. 2004. Conjoint Analysis, Related Modeling and Applications. Marketing Research and Modeling: Progress and Prospects, 141-168.

Pinem, L. J., & Saprida. 2018. Analisis Pengambilan Keputusan Pembelian Petani dalam Memilih Benih Kelapa Sawit Bersertifikat dan nonsertifikat di Kabupaten Labuhan Batu Utara. Journal of Agribussiness Science 2 (1).

Pinem, L.J., dan Pratiwi, M. 2020. Faktor-Faktor Pendorong Petani dalam Memilih Benih Kelapa Sawit (Elaeis guineensis) Bersertifikat dan Nonsertifikat. Jurnal Agribisnis Lahan Kering Vol 5(1) hal: 1-4: Agrimor- Januari 2020.

Sarwono, J. 2013. Statistik Multivariat Aplikasi untuk Riset Skripsi. Yogyakarta : CV Andi Offset.

Simarmata, L., R.E.M.F.Osak,E.K.M. Endoh, dan Franky N. S. Oroh .2019. Analisis Preferensi Konsumen Dalam Membeli Daging Broiler Di Pasar Tradisional Kota Manado (Studi Kasus “Pasar Pinasungkulan Karombasan. Jurnal Zootec Vol. 39 No. 2 : 194-202.

Sumarwan, U. 2011. Perilaku Konsumen. Edisi Kedua. Bogor : Ghalia Indonesia.

Soekartawi. 2002. Prinsip Dasar Manajemen Pemasaran Hasil-Hasil Pertanian Teori dan Aplikasinya. Jakarta. PT Raja Grafindo Persada. Hal 134.

Wijaya, Tony. 2009. Analisis Data Penelitian menggunakan SPSS. Yogyakarta: Universitas Atmajaya.

Widiyanto, N,A., Adhi, A, K., dan daryanto, H, K. 2016. Atribut-Atribut yang Memengaruhi Sikap dan Preferensi Konsumen dalam Membeli Buah Apel di Kota Surabaya. Jurnal Ilmu Keluarga dan konsumen Vol.9, No.2 : 136-146.
Published
2021-01-31
How to Cite
Nasution, M., & Br Tarigan, P. (2021). Preference analysis of palm farmers in buying certified oil palm seeds in Batu Bara District. AGRIMOR, 6(1), 1-8. https://doi.org/https://doi.org/10.32938/ag.v6i1.1165
Section
Original research article